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About Us
Our Story
We craft indoor and outdoor furniture that’s built to last and made to tell a story. What began in 2012 as a small concept store in Dubai has grown into one of the UAE’s leading furniture makers, delivering over 1,000 projects across the GCC and beyond. Our first F&B project was The Sum of Us in 2015, and we’ve been transforming spaces for hotels, restaurants, and beach clubs ever since.
We believe the best furniture comes from listening—working closely with designers and operators to bring ideas to life while keeping practicality in mind. From curated European pieces to custom furniture from our Dubai factory, everything we make is crafted to be durable, timeless, and beautiful. And if you ever want to see how it’s done, our doors are always open.
Our spirit is simple: work with integrity, stay positive, and make sure everyone matters. That applies to our team, our clients, and the world around us—which is why we also give back through reforestation projects and annual charity work. For us, making great furniture goes hand in hand with building a better company culture—and a better tomorrow.
We craft indoor and outdoor furniture that’s built to last and made to tell a story. What began in 2012 as a small concept store in Dubai has grown into one of the UAE’s leading furniture makers, delivering over 1,000 projects across the GCC and beyond. Our first F&B project was The Sum of Us in 2015, and we’ve been transforming spaces for hotels, restaurants, and beach clubs ever since.
We believe the best furniture comes from listening—working closely with designers and operators to bring ideas to life while keeping practicality in mind. From curated European pieces to custom furniture from our Dubai factory, everything we make is crafted to be durable, timeless, and beautiful. And if you ever want to see how it’s done, our doors are always open.
Our spirit is simple: work with integrity, stay positive, and make sure everyone matters. That applies to our team, our clients, and the world around us—which is why we also give back through reforestation projects and annual charity work. For us, making great furniture goes hand in hand with building a better company culture—and a better tomorrow.
We help people host people
Projects Completed
500
+
Meet the Founders
“Culture eats strategy for breakfast” – Peter Drucker
Our team is what sets us apart, it is all about having the right people in the right seats on the bus. As a company, we invest into everyone to reach their highest potential. We continuously push each other to learn more. Co-Founders Tini and Samuel, both members of Entrepreneur’s Organization, continue to expose the whole company to diverse learning experiences. From strategic workshops, to meditation immersions, to nature hikes and monthly learning sessions with other entrepreneurs.
Tini
What motivates you about working on hospitality projects?
I love design, traveling and I am a big foodie — hospitality excites me deeply.
Samuel
What are your company values?
Be Positive, Be a Team Player and Everyone Matters.
Meet Our Team
Quality
For us, quality isn’t just about how something looks — it’s about how it’s made, how it feels, and how long it lasts. Each piece goes through a journey of precision and care, from the first sketch to the final finish. Machines handle the measurements, but it’s our carpenters and upholsterers who give every curve and stitch its character.
We test, refine, and inspect every item that leaves our factory because furniture in hospitality spaces is built to be lived with — day after day, guest after guest. The result is furniture that doesn’t just look good on opening day, but years down the line too. That same commitment extends to where our materials come from. We’re proud to be FSC®️ certified, meaning the wood we use comes from responsibly managed forests that prioritize regeneration, biodiversity, and fair practices because sustainability and quality should go hand in hand.
